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Island “Cool Casino” Spot

HVS Advertising wanted to explore a fresh look that would stand out from other casino spots, so they enlisted our help and together we developed a brand spot that delivers the message using a clean graphical animation style.

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American Heart Association Heart Check Mark Video

We recently completed this Heart Check Mark project for the American Heart Association’s Dallas-based marketing group.

The animation (a combo of 2D and 3D) was designed to quickly summarize the program and its growth since inception while engaging the audience.

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Blurring the Lines Between Film and Video

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Shooting video has always had its downsides. Mostly, in the past, video didn’t look like film. Then, a few years ago, came the ability to shoot video in 24p, the same speed rate as film is shot in, and suddenly you could shoot video that had that “film look”. The only thing missing was that most video cameras had a fixed lens, which meant not much depth of field. So unlike film, with video everything in your frame was in focus. To give video that “film style” you need to be able to shoot using a 35mm lens that will give you more depth of field in your shots. Now you can get adapters that will allow you to do just that.

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There are numerous reasons to shoot with 35mm lens adapters, such as the power to achieve far shallower depth of field. Another less-cited reason is that most adapters soften the image just a touch; they can remove some of the harshness of HD video. But by far, my favorite reason for the use of 35mm adapters is the fact that they tend to make you work more in the “film style,” slowing down your work flow and compelling you to pay closer attention to framing and composition. Because focus is a critical element with a 35mm adapter rig, you tend to work more with your talent and skill—and it makes you a better shooter and director.

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“Video Backgrounds” Website Launches

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KmotionMedia.com has launched! Part art installation, part visual experiment and part creative showcase, the site takes advantage of the latest in web technology, digital video compression and design to offer an ever-changing full-screen video experience.  The site currently features more than 15 random video backgrounds unique to www.kmotionmedia.com – including a spoof of a 1950’s Martian movie which depicts a flying saucer over Green Bay’s classic Sky-Lit motel, a favorite video of site visitors. In addition to a different full-screen video experience on every web page, the new site also includes access to Kmotion Media’s social and new media tools, including YouTube, Twitter, LinkedIn, Kmotion’s blog & RSS feed and an e-newsletter sign-up. At the heart of the site is Kmotion Media’s demo reel, featuring a brief selection of Kmotion’s high-end film, video, animation and digital effects. New visuals, enhancements, and updates will be continuously added to keep the site fresh and relevant.

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