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Island “Cool Casino” Spot

HVS Advertising wanted to explore a fresh look that would stand out from other casino spots, so they enlisted our help and together we developed a brand spot that delivers the message using a clean graphical animation style.

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American Heart Association Heart Check Mark Video

We recently completed this Heart Check Mark project for the American Heart Association’s Dallas-based marketing group.

The animation (a combo of 2D and 3D) was designed to quickly summarize the program and its growth since inception while engaging the audience.

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Big Creative on a Little Budget

What started as an exploration in creativity quickly became an exercise in overcoming budgetary and environmental obstacles. Some key elements to take note of :

  1. The sky, in all of the scenes, has been completely replaced with more dramatic, time lapse footage.
  2. A flock of perfectly-timed ANIMATED birds fly over the scene. (In reality, there was only one bird that appeared in any of the footage we shot.)
  3. Weeds and other elements appear to grow out of the cracks in the street.
  4. The trees on the horizon have been removed.
  5. The color of the piece is now uniform and reflects the otherworldliness we wanted to achieve.  In reality, the changing light during the shoot dramatically modified the colors and light in each scene.

See below for more details and an animated movie that slowly reveals the many layers involved in crafting the final piece.

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Tools & Techniques HD 1080i cinematography, undercrank blur (an in-camera effect), light reflectors (the only way to economically control the lighting), HD editing, After Effects, Photoshop, 3DS Max and Cinema 4D.

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Obstacles Budget (there wasn’t one), Traffic (but they all waved), a lone walker (who transformed into a speed walker when she realized she was in the shot), crop spraying (he also waved), less-than-perfect clouds (where are those Biblical Clouds when you really need them?), constantly changing light levels, the inability to (economically) light the scene, a line of trees in the distance that really bothered Dan and having to deal with really uncooperative talent. View the animated transformation:

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Problem: Digital Media Provides Powerful Results, but Large File Transfer is a Problem

filemanager

When we launched Kmotion Media, we challenged ourselves to ask, at all junctures, “How do we do this Much Better than it’s been done before?” We’ve let that guide us in setting up our systems, and our new client file management tool is one result. We’ve built a complicated tool that simplifies the “giant file transfer” process we’d been challenged with in the past. It allows the password protected transfer of video, animation, stills, PowerPoint, or any large file, both to and from clients and agency partners. The size capacity is unlimited and the transfer is secured. The tool is so powerful and intuitive, that several clients have asked us to create their own branded proprietary file management tool.

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